TV-TWO
They offer applications for Smart TV that is used as a new gateway for linear broadcasts combined with personalized video streams as an additional channel. It uses blockchain technology to set up a new television ecosystem, with direct interaction between users, advertisers, and content producers. Ethereal-based tokens called TTV, Token for Television, will drive the ecosystem while ensuring security and justice.
Watching TV is an activity enjoyed by millions of people every day. On average, American adults spend five hours and four minutes of everyday life watching their favorite channels, for example. Today's worldwide TV networks are abusing their market power to raise prices for advertisers, lowering payments to creators and increasing subscription fees for consumers. Many consumers are really frustrated with the state of television broadcasts. They can not choose what to see, they can choose the channel, but not the contents. They enjoy a fixed program schedule, but want to see more premium content personalized for their viewing patterns and interests.
TV-TWO offers solutions to the community as a form of Open Platform for those who want to change something. They propose a new ecosystem, where the unconventional nature of the Ethereum blockchain allows market participants to interact directly without having to rely on intermediaries. Consumers can watch a curated video when receiving TTV to choose to view sponsored messages from advertisers. Creators are valued by users with TTV for their production quality.
The current TV ecosystem
Customer benefits while using the TWO-TV platform:
- Get to use platforms that integrate the linear TV with personalized video tailored to the learning algorithm, allowing more variety of organic content and without paying monthly subscription fees
- Feel free to skip videos and ads as well as the opportunity to choose the frequency of ads
- Receive awards for watching well-sponsored messages as well as share anonymous data with advertisers via TTV.
Technology
- Front-End
TV-TWO is based on TOAST open source project for Web TV Application development. It is possible to track the value exchanged between users, content providers and advertisers on the Ethereum blockchain without having to trust TV-TWO reporting as a central entity. While watching TV through the TV-TWO app, users can start streaming personalized videos with just one click on the Enter key.
- Monitored Learning Algorithm
By implementing a supervised learning algorithm, we can ensure that small content creators with quality content get their voices heard on our platform. For each video, the TTV balance between user, content provider and advertiser is updated. If an organic video is provided by a content partner, the user automatically transfers its TTV share that is proportional to the time the video watches to the author.
To determine the next video that is shown to the user, the neural nets are trained with watch time from all users for all the videos they watch. We use Apache MXNet library. Additional input parameters for the algorithm:
- Video title
- Main video categories (e.g. sport or travel)
- Video sub-category (e.g., basketball or drone football)
- Up to ten descriptive video tags
- Keywords that have been taken from video thumbnails using the deep learning image recognition algorithm.
- Blockchain
Blockchain is an indestructible book of economic transactions that can be programmed to record not only financial transactions but almost all of them are valuable. Blockchain combines the concept of peer-to-peer networks, asymmetric cryptography, decentralized computing and smart contracting into new technology platforms. The firmness and transparency of blockchain transactions plays an important role in the decentralized TV ecosystem we build as TV-TWO. The following interactions in our model are based on TTV:
- Advertisers give TTV to users to watch sponsored videos
- Content Providers get TTV from users to offer premium video content
- Consumers accumulate TTVs that they can store in purses and offers on the exchange
How does it work?
Step 1: Install TV TWO Your Smart TV apps.
Step 2: Sync your wallet from your TV with your other device.
Step 3: watch your personalized streaming and streaming video.
Step 4: Check the token you've collected.
Step 5: Exchange your chips for Ether, Bitcoin or Fiat.
Offering interactive coins
The Interactive Coin Offer (ICO), which is our crowd mode, was first proposed by Vitalik Buterin and Jason Teutsch to turn the crowd into a perfect information game. You take a model without a hat and propose the following rules:
- Crowdsale participants will bid and the maximum sales rating they want to attend.
- If the sales amount reaches the maximum sales rank, the participant's bid will be canceled and the contribution will be refunded.
- If they wish, participants have the option to withdraw their offer from sale until the withdrawal key is obtained.
- Increased discounts will be given early in sales to motivate early participation.
- Individual buyers may send multiple bids at different ranks.
TOKEN
Token for Television (TTV), an ERC20 token that manages exchange rates
between consumers, content producers and advertisers. Payment units, transaction units, join the network, connect with users, incentives for use. TV-TWO introduces Token for Television (TTV) as a currency in a globally decentralized TV ecosystem. Ethereal-based tokens called TTV, Token for Television, will drive the ecosystem while ensuring security and justice.
Token Transactions
Advertisers can transfer Tokens for Television (TTV) to users to reward them for watching sponsored messages. The number of TTVs that an advertiser needs for one view depends on the relevance of the video to the user, as measured by the estimated watch time assistance as calculated by the supervised learning algorithm. The relevance is the fraction 17 that is connected to the following function to calculate the price on TTV:
Where:
M is the size of the TTV asset base,
N is the number of users on the platform,
e is the Euler number,
α and β are scaling factors,
r is the relevance score between 0 and 1.
Crowd Sale
We will use the new and enhanced crowdsale standard from Interactive Coin Offering (ICO) to ensure a more fair and transparent ordering process.
Token Distribution
Tokens for television (TTV) are distributed as follows:
Verfügbar für den Kauf: 500.000.000 Tokens für das Fernsehen werden zum Kauf angeboten. Relativ gesehen werden 75% aller Token während der Crowdsale an die Öffentlichkeit verkauft
Team: 15% der verfügbaren Token werden von TV-TWO behalten. Die Wertmarken sind über drei Jahre angelegt.
Unterstützer und Berater: 6% der verfügbaren Tokens gehen an Unterstützer und Berater von TV-TWO
Kampagnen: 4% der verfügbaren Tokens werden an Unterstützer vergeben, die an der Bounty- und Marketingkampagne teilgenommen haben
Market Maker: Jede ETH, die über 90% des Hard Caps hinausgeht, wird für zwei Jahre in einem Smart-Vertrag gesperrt. Der Smart-Kontrakt stabilisiert den TTV-Preis, indem er automatisch Tokens zurückkauft, sollte der Marktpreis unter den Ausgabepreis fallen
Unsold brands will be burned
Other tokens will not be created in the future
Budget allocation
Funds collected in crowdsale will be used as follows:
- Engineering and Development: 60% of the funds will be used to sustain and develop Engineering teams to accelerate the development of TV-TWO applications and their interaction with a decentralized TTV ecosystem.
- Marketing: 14% of the funds will be used to grow a TV-TWO user base with both TTV promotion and incentive efforts
- Partner Engagement: 6% of the funds will be used to acquire content and ad partners committed to jointly develop the TTV ecosystem
- Law and Administration: 10% of the proceeds will be used to cover legal and administrative costs associated with running TV-TWO
- Contingencies: 10% of the funds will be set aside for unforeseen developments
Unsold brands burned. Team evidence was made over three years. Any ET committed to more than 90% hardcap will be banned for two years in a smart contract. Smart contracts stabilize the TTV price by automatically buying tokens if the market price falls below the issue price.
List for oligopolistic market structure
The index is calculated by calculating the number of market shares:
Second, the concentration index is used to indicate the state of competition in the market. For the concept, we refer to the CR6 index and the interval estimate of the Herfindahl-Hirschman Index adapted by Naldi and Flamini. The most common approaches for calculating concentration ratios are the Herfindahl-Hirschman Index (HHI) and the Six-Company Consumption Ratio (CR6). Since 3,768 companies contribute to the US television landscape, computing HHI with market share of all individual players is impractical. Instead CR6 was chosen as a measure of industrial contraction, seeing the market share of the six largest companies.
Both analyzes underscore the oligopoly nature of the broadcasting industry. This is an undesirable situation for users, advertisers, and content providers.
ROADMAP
PUBLIC SALES START 1300 UTC, 24 / FEB / 2018 TO 24 / MAR / 2018
- Supply Token for public sale: 75% = 500,000,000 TTV
- Team (3 years vesting): 15% = 100,000,000 TTV
- Supporters and Advisors: 6% = 40,000,000 TTV
- Campaign: 4% = 26,666,666,7 TTV
- Public sale rate: 1 ETH = 10,000 TTV or (1 TTV = 0.0001 ETH), add bonus up to 20%
- Soft Cap 2,500 ETH; Hard Cap 50,000 ETH
MORE INFORMATION PLEASE VISIT LINKS BELOW:
Website: https://tv-two.com/
Whitepaper: https://tv-two.com/TV_Whitepaper.pdf
Twitter: https://twitter.com/tvtwocom
by DIAH PERMATASARI
ETH: 0x7c4ef6d5C88D06D8BD6C0c5d4df1bD0C13496f32
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